B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Thursday 9 October, 9:27 am
I have a number of rules I like to remind myself of. I say, ‘remind’, instead of, ‘follow’, because I still fail to follow the rules with alarming regularity.
Thursday 9 October, 9:25 am
In a recent B2B Marketing article, Digital Content Manager Jessica McGreal investigated the trend towards ‘emotional’ branding as part of a B2B marketing strategy. So are we finally making progres. […]
Monday 29 September, 10:43 am
I had an interesting conversation on Twitter a few months ago on the subject of Facebook ads. Essentially, they're just an expensive way of buying 'fans'. You may as well spend your money on those sit. […]
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