B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Thursday 21 July, 2:12 pm
A friend recently gave me a book on the so-called ‘Golden Age’ of advertising in the 1950s and ‘60s. Light-hearted ribbing from the straight-laced financier to the Mad Man pushing crayons in the. […]
Thursday 21 July, 1:53 pm
Crowdsourcing, crowdfunding, crowdsurfing. Just a load of words with ‘crowd’ stuck on the front? Or are we ready to consider the B2B application of the crowd beyond abstract Kickstarter funding of. […]
Tuesday 28 June, 10:50 am
In a recent trip to Milan to address an international group of business leaders, I asked the great and the good gathered in the room to raise their hands if they had a LinkedIn account. Almost all of. […]
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