B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Tuesday 7 February, 12:44 pm
Businesses are no longer in full control of their brands. In a social economy, the connected networks of followers, fans and advocates determine how, where and when a brand is communicated among its a. […]
Monday 12 December, 10:26 am
Businesses proliferate in the social economy with people connected to networks and networks connected to other networks. The people make the decisions and their communities hold influence. Businesses. […]
Friday 18 November, 1:22 pm
B2B Marketing Conference 2011 - Slides, Audio File, Retrospective and Results from 'Turdy Brown Trousers - Challenging Business Convention in a Social World' - Keynote Presentation by Scot McKee, Mana. […]
All Content ©2010 Scot McKee. All rights reserved.
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