B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Tuesday 20 January, 10:00 am
We tell ourselves we are being creative in B2B marketing. We give ourselves awards for creativity. We try to be creative. But few really think creatively.
Monday 8 December, 10:47 am
The Kray twins. Breathing exercises to quell the inner dragon. Blind dates in LA. Finger flexing and right brain/left brain determinators. Offcut smuggling. Saying nice things unconditionally. Tony Bl. […]
Thursday 4 December, 2:55 pm
Earlier this year, Peter Hince kicked off a series of intimate Brand on the Run® (#BotR) evenings, to a select audience, with tales of life on the road with Queen… remembering when rock was young. […]
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