B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Monday 11 May, 7:41 am
I visited the Foundling Museum in London recently – where the contents of the UK’s first home for abandoned children are curated by the Coram organisation.
Tuesday 24 March, 5:56 pm
The guy had his sphincter sucked so far up his butt he could barely speak. He was squeaking. Literally squeaking. Hopping from one foot to the other, crossing and uncrossing his legs, occasionally pan. […]
Tuesday 24 March, 11:06 am
The gap between what a client says and what they actually mean is often big enough to hide several small nations. It's frustrating. Beyond frustrating, it's kind of funny...in a laugh through the tear. […]
All Content © Scot McKee. All rights reserved.
Get in Touch