B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Friday 20 May, 7:15 am
Communication remains a mysterious art in B2B marketing. Small companies too focused on product functionality. Large corporates too obsessed with jargon. Neither help the customer nor improve brand aw. […]
Monday 25 April, 7:34 am
I’ve discovered that I have a moral compass after all. It was a bit of a surprise, frankly. I thought I was a complete and utter B2B marketing hardass, but it turns out I’ve grown a conscience.
Thursday 14 April, 12:35 pm
We’re a nosey bunch. We love to get glimpses into others’ lives, to see what makes them tick and what they are really like deep down inside. We’re exactly the same in the world of B2B marketing. […]
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