B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Wednesday 30 November, 11:49 am
Before we all become lost in the B2B wankwordery of ‘alignment’ and ‘onboarding’ closely affiliated to the term, ‘Customer Experience,’ it’s perhaps important to acknowledge that the bli. […]
Wednesday 12 October, 7:42 am
It’s been a while since I gave the BA brand a kicking for providing a thoroughly shit customer experience. Not because the company hasn’t deserved it, but because after the last time, I’ve simpl. […]
Thursday 29 September, 1:23 pm
A friend recently gave me a book on the so-called ‘Golden Age’ of advertising in the 1950s and ‘60s. Light-hearted ribbing from the straight-laced financier to the Mad Man pushing crayons in the. […]
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