B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Thursday 3 April, 10:17 am
Not a chance. No way. Emphatically not. 2014 will be the year that the C-Suite remains unresponsive to staff, clients and prospects, again. Social Media will remain off the agenda. A non-agenda item.. […]
Thursday 3 April, 10:16 am
I attended the TFM&A show a few weeks ago and was surprised to hear Twitter described as, “a broadcast channel.”
Wednesday 19 March, 11:47 am
Instead of working to limit and guide consumer choice, is it ever commercially beneficial for B2B marketers to offer more choice? Yes! Content and Social Media Marketing. And if you’re not doing it,. […]
All Content ©2010 Scot McKee. All rights reserved.
Get in Touch