B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Wednesday 20 January, 5:34 pm
A friend and business colleague invited me for a beer. It's a recurring theme. We meet, we drink, we talk shit for a while. I'm familiar with that part. It was being compared to a B2B marketing religi. […]
Monday 11 January, 8:22 am
What a time to be alive. Only a few days into 2016 and some brave Geordie pioneers had harnessed the full might of the internet… to livestream a puddle. A sight those lucky enough to witness will te. […]
Wednesday 23 December, 10:38 am
Adultery, incest and bestiality combined with a hypocritical life of religious piety. Eric Gill, the creator of the Gill Sans typeface certainly left his mark on the world of sculpture, art and design. […]
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