B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Monday 22 September, 11:08 am
Everyone who has ever worked in marketing has, at one point in his or her career, been told to ‘think outside the box’. Annoying business jargon left over from the management consultants of the ea. […]
Monday 22 September, 9:54 am
I hear heavy sighs and watch shoulders drop as another piece of content fails to set the world on fire. The content looks good, but the sales targets are still the sales targets and the marketing team. […]
Thursday 11 September, 10:25 am
Earlier this year, Peter Hince kicked off a series of intimate Brand on the Run® (#BotR) evenings, to a select audience, with tales of life on the road with Queen… remembering when rock was young. […]
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