B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Monday 28 September, 1:06 pm
The Worshipful Company of Insurers. It doesn’t exactly spring to mind as the vanguard of B2B social media, so imagine my surprise when I was asked to discuss ‘Social in Business’ at the Worshipf. […]
Thursday 10 September, 10:35 am
I was kind of expecting a bunch of leek wielding, daffodil crunching, Welsh crazies, wearing green and red war paint, threatening to torch the cottages and force everyone to, 'Oggie'. Whatever that is. […]
Wednesday 9 September, 9:45 am
As I floated in the pool minding my own business (as British legends are prone to do on holiday), an American fellow poolside vacationer was determined to convey his entire life story starting with th. […]
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