B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Monday 14 July, 11:34 am
When I got the email invite from Birddog for Brand on the Run®, part of me hoped that Scot and his team had set up some kind of 'Brands Anonymous' self-help group where we could go and openly cry int. […]
Wednesday 25 June, 11:42 am
I had an interesting conversation on Twitter a few months ago on the subject of Facebook ads. Essentially, they're just an expensive way of buying 'fans'. You may as well spend your money on those sit. […]
Wednesday 25 June, 11:14 am
I attended the TFM&A show a few weeks ago and was surprised to hear Twitter described as, “a broadcast channel.”
All Content ©2010 Scot McKee. All rights reserved.
Get in Touch