B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Friday 17 May, 3:13 pm
“This is urgent. I need you to move really fast.” These and other notional immediacies are uttered in meeting rooms around the world every day. If the people who uttered them were any more full of. […]
Friday 17 May, 3:12 pm
It’s the end of the beginning...sort of. Last week was certainly a delegation of logistical and critical tasks. The final deadline meant an incredible rush to ensure all was in place before we found. […]
Wednesday 1 May, 11:46 am
The business battlefield is littered with the corpses of early adopters who simply cleared a path for the majority. But it’s also littered with the brands that failed to read the signs and react.
All Content ©2010 Scot McKee. All rights reserved.
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