B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Wednesday 18 November, 1:30 pm
Anyone who has spent any time in B2B marketing will have encountered the trauma of deciphering user journeys from user experience. But what’s the difference? What do they even mean and are they all. […]
Monday 26 October, 4:09 pm
It’s that time of year again. Prokofiev’s 'Dance of the Knights' stirs, the pinstripes are donned, and the catchphrases fly with reckless abandon. Yes, BBC’s The Apprentice has returned. But the. […]
Monday 28 September, 1:06 pm
The Worshipful Company of Insurers. It doesn’t exactly spring to mind as the vanguard of B2B social media, so imagine my surprise when I was asked to discuss ‘Social in Business’ at the Worshipf. […]
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