B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Thursday 30 July, 3:47 pm
I was kind of expecting a bunch of leek wielding, daffodil crunching, Welsh crazies, wearing green and red war paint, threatening to torch the cottages and force everyone to, ‘Oggie’. Whatever tha. […]
Monday 11 May, 7:41 am
I visited the Foundling Museum in London recently – where the contents of the UK’s first home for abandoned children are curated by the Coram organisation.
Tuesday 24 March, 5:56 pm
The guy had his sphincter sucked so far up his butt he could barely speak. He was squeaking. Literally squeaking. Hopping from one foot to the other, crossing and uncrossing his legs, occasionally pan. […]
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