B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Tuesday 17 February, 12:19 pm
There’s a gap between B2B marketing organisations seeking something new, but ordinary, and those hoping to achieve something altogether different.
Tuesday 3 February, 12:08 pm
I don’t do it often, only when I can find the time, 15 minutes here, 10 minutes there. It rarely – if ever – lasts longer than that. A whole hour? I wish! I guess the rest of my team know what I. […]
Tuesday 20 January, 10:00 am
We tell ourselves we are being creative in B2B marketing. We give ourselves awards for creativity. We try to be creative. But few really think creatively.
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