B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Tuesday 28 June, 10:50 am
In a recent trip to Milan to address an international group of business leaders, I asked the great and the good gathered in the room to raise their hands if they had a LinkedIn account. Almost all of. […]
Friday 24 June, 11:21 am
People know a B2B legend when they see one. But to be a Guide Dog Legend, takes a lot of hard work and patience...
Wednesday 22 June, 10:19 am
Under pressure? Birddog’s insanely popular Brand on the Run® networking event, on this occasion themed with David Bowie and Queen, was so over subscribed it left many ‘people on the streets’. (. […]
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