B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
What readers will gain from Creative B2B Branding (no, really):
Creative B2B Branding (no, really) has been written by a B2B marketing professional for business and marketing professionals - those working in business and those studying business. The insights are applicable to the broadest business audience in and outside of the Marketing Department.
Tuesday 14 February, 8:19 am
“I came across your agency and I was really impressed with your page, it occurred to me that the conversations we’ve been having in-house is how we make our cloud “sexy.” Please let me know if. […]
Friday 10 February, 3:16 pm
“Good artists copy, great artists steal.” Pablo Picasso claimed nothing creative is ever truly new. As we discussed the series finale of ‘Sherlock’ the other day, we were inclined to agree.
Tuesday 17 January, 2:37 pm
LinkedIn is not a difficult concept to understand. The ‘World’s Largest Professional Network’. What else do you need to know? Well, you need to know about the knobheads.
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