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This book combines experience, insight, anecdote, observation, and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
Free chapter extracts
Friday 20 May, 7:15 am
Communication remains a mysterious art in B2B marketing. Small companies too focused on product functionality. Large corporates too obsessed with jargon. Neither help the customer nor improve brand aw. […]
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Monday 25 April, 7:34 am
I’ve discovered that I have a moral compass after all. It was a bit of a surprise, frankly. I thought I was a complete and utter B2B marketing hardass, but it turns out I’ve grown a conscience.
Thursday 14 April, 12:35 pm
We’re a nosey bunch. We love to get glimpses into others’ lives, to see what makes them tick and what they are really like deep down inside. We’re exactly the same in the world of B2B marketing. […]
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