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This book combines experience, insight, anecdote, observation, and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
Free chapter extracts
Monday 25 April, 7:34 am
I’ve discovered that I have a moral compass after all. It was a bit of a surprise, frankly. I thought I was a complete and utter B2B marketing hardass, but it turns out I’ve grown a conscience.
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Thursday 14 April, 12:35 pm
We’re a nosey bunch. We love to get glimpses into others’ lives, to see what makes them tick and what they are really like deep down inside. We’re exactly the same in the world of B2B marketing. […]
Tuesday 22 March, 4:54 pm
It takes quite a lot to impress me these days. But when a young inventor decides to remove (and recycle) millions and millions of tonnes of plastic from the world's oceans, I confess to being impresse. […]
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