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This book combines experience, insight, anecdote, observation, and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
Free chapter extracts
Monday 2 March, 1:21 pm
The gap between what a client says and what they actually mean is often big enough to hide several small nations. It's frustrating. Beyond frustrating, it's kind of funny...in a laugh through the tear. […]
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Tuesday 17 February, 12:19 pm
There’s a gap between B2B marketing organisations seeking something new, but ordinary, and those hoping to achieve something altogether different.
Tuesday 3 February, 12:08 pm
I don’t do it often, only when I can find the time, 15 minutes here, 10 minutes there. It rarely – if ever – lasts longer than that. A whole hour? I wish! I guess the rest of my team know what I. […]
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