Meet The Man

IHIF 2012 - 5th/7th March, Berlin

Time: 5th - 7th March, 2012 Venue: Intercontinental Hotel, Berlin, Germany. Dress: Business. Format: Conference.

About the Event
Over 1600 people from over 50 countries attend The International Hotel Investment Forum (IHIF) - a world-class three day conference, bringing the global industry together to deliver the very best opportunities and the most senior level people in the industry. McKee presents 'Social Media – Why you need it, how to use it and how to protect brand reputation'.

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RBI Visual - Global Launch, 20th Jan.

Time: 11:00 – 18.30 Venue: Reed Business International, The Quadrant, UK. Dress: Business. Format: Presentations/Workshops/Networking.

About the Event
In support of launching new video and broadcasting resources available to Reed Business International publishing titles through the RBI Visual facility, McKee presents insights on the rise of video marketing in B2B and the digital channels available for their distribution - 'How To Make Videos Your Audience Will Stay Awake For'.

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University MBA Lecture, Wed 07 Dec.

Time: 15:00 – 16.30 Venue: University School of Management, UK. Dress: Student/Business. Format: Lecture Hall Presentation.

About the Event
McKee introduces the digital branding and social marketing challenges of today to the business leaders of tomorrow. The University plays host to a presentation of explanation, insight and case study examples from the practical world of B2B brand building, digital strategy and social delivery.

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B2B Marketing Conference 2011.

Time: 09:30 – 21.00 Venue: The British Library, London W1, UK. Dress: Business. Format: Presentations/Seminars/Networking.

About the Event
Accelerate: Peak Performance Marketing - designed to help marketers hit their peak performance. Offering insight and inspiration, this conference will play a key role in helping formulate marketing strategy for the crucial year ahead. McKee will deliver a Keynote Presentation - 'Turdy Brown Trousers - Challenging Business Convention in a Social World'.

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B2B Marketing Awards, Thurs 24 Nov.

Time: 18:30 – Late Venue: Honourable Artillery Company, London EC1, UK. Dress: Black Tie. Format: Dinner & Awards Ceremony.

About the Event
The B2B Marketing Awards is the annual showpiece event for the B2B marketing industry. These are the awards everyone wants to have on the shelf in the boardroom – demanding creative and strategic excellence, as well as results. Over 700 B2B practitioners will attend. Reserve your place via the 'Book Event' form.

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Scot McKee

Speaking Engagements

Scot's role is to drag, cajole, entice and coerce marketing professionals kicking and screaming into new ways of thinking and communicating brand value. A controversial speaker, he has addressed marketing conferences including PricewaterhouseCoopers, Johnson & Johnson, GeoPost and the IDMF. He has been Chairman of the B2B Marketing Forum and is a regular contributor in the business press. Scot has contributed a monthly column for B2B Marketing Magazine for almost five years.

Already a published authority, blogger and industry speaker on the subjects of Creative Brand Strategy, Social Media, Mobile Internet and Digital Channels, Scot is a B2B Branding 'gun for hire'. Go ahead, punk, make his day...

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