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B2B Summit - Keynote 18th June 2013

Time: 18th June, 2013 Venue: The Brewery, London EC1. Dress: Business. Format: Conference.

About the Event
The B2B Summit is a completely customisable multi-stream event for over 400 marketing professionals, offering marketers a personalised itinerary built around their own agenda and training needs. This one-day event centres around four different streams: Social media, demand generation, inbound marketing and multi-channel marketing. McKee delivers the Closing Keynote with an irreverent, profound and profane take on all things wrong (and some that are right) with business-to-business marketing, and some insights into its continuing rapid evolution. Expect to be challenged, inspired, confronted, offended and amused… although not necessarily in that order.

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TFM&A, London - 27th Feb. 2013

Time: 27th Feb, 2013 Venue: Earls Court 2, London SW5. Dress: Business. Format: Conference.

About the Event
Technology for Marketing & Advertising (TFM&A) is the UK's largest and longest running event for the entire Marketing, Media and Advertising industry. It remains the flagship must-attend event for professionals across the industry. McKee presents in the Social Media Theatre: 'I'm Social, My Brand Isn't. Oops.' In the rush to 'be social', individuals have moved faster than their organizations. Why has that happened and what are the techniques and technologies available to bring brands back up to speed with business?

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B2B Marketing Summit - 14th June

Time: 14th June, 2012 Venue: The Brewery, London EC1Y. Dress: Business. Format: Conference.

About the Event
A new multi-stream, multi-channel event offering marketers the flexibility to build their own itinerary and chose their own path for insight and inspiration. McKee presents Best Practice: 'Content Recycling - Where there's Muck, There's Brass', and explains how B2B organizations can maximize the cross-channel application of digital and social content.

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Connect the Dots - 12th April, Holland

Time: 12th April, 2012 Venue: DSM Dyneema, Urmond, Netherlands. Dress: Business. Format: Conference.

About the Event
Sales and marketing teams from across Europe congregate at the international HQ of DSM Dyneema to share, learn and improve. McKee presents 'Sticking the Feather - Connecting Customers in a Connected World', and explains how B2B organizations require a deep understanding of digital audience behaviour to improve online relationships and engage within customer communities.

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IHIF 2012 - 5th/7th March, Berlin

Time: 5th - 7th March, 2012 Venue: Intercontinental Hotel, Berlin, Germany. Dress: Business. Format: Conference.

About the Event
Over 1600 people from over 50 countries attend The International Hotel Investment Forum (IHIF) - a world-class three day conference, bringing the global industry together to deliver the very best opportunities and the most senior level people in the industry. McKee presents 'Social Media – Why you need it, how to use it and how to protect brand reputation'.

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Scot McKee

Speaking Engagements

Scot's role is to drag, cajole, entice and coerce marketing professionals kicking and screaming into new ways of thinking and communicating brand value. A controversial speaker, he has addressed marketing conferences including PricewaterhouseCoopers, Johnson & Johnson, GeoPost and the IDMF. He has been Chairman of the B2B Marketing Forum and is a regular contributor in the business press. Scot has contributed a monthly column for B2B Marketing Magazine for almost five years.

Already a published authority, blogger and industry speaker on the subjects of Creative Brand Strategy, Social Media, Mobile Internet and Digital Channels, Scot is a B2B Branding 'gun for hire'. Go ahead, punk, make his day...

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