Comments on: Quotes

By: Chris Hoskin, CMO, Artesian

Chris Hoskin, CMO, Artesian — Tue, 21 Feb 2012 11:26:01 +0000

I’ve known Scot for quite some time – and I’ve hired him more than once for good reason. His agency, Birddog, delivers breakthrough Brand Strategy, Creative Strategy & Digital Strategy – without a picture of a suited handshake in sight. Hurrah. I recently finished reading ‘Creative B2B Branding (no really)’ and I found it useful to get his perspective. I’m already looking at sections of the book for a 2nd time – and I think it is fair to say, I’ll return to the book in years to come. The bottom line is that Scot is a B2B marketing legend. And if you are a B2B marketeer with even a modicum of common sense – you’ll read this book straightaway.

By: Graham Munday, Global Head of Mkting. & Communications, WSP

Graham Munday, Global Head of Mkting. & Communications, WSP — Tue, 21 Feb 2012 11:20:25 +0000

‘Creative B2B Branding’ landed in my lap last week. It’s worth a read, particularly the chapter on social media. Informative and entertaining. I had to suppress laughter whilst reading it on public transport this week!

By: Danielle Kostyrasee, Marketing Executive, Kulu Valley

Danielle Kostyrasee, Marketing Executive, Kulu Valley — Wed, 18 Jan 2012 14:57:21 +0000

From the second I started reading this book, I was hooked. Real life examples are plotted throughout as well as the bigger picture Scot paints. For me, the ending was by far the best. I don’t want to spoil it for you but I’ll never look at a B2B case study the same again! Highly recommend this book to any marketer in the B2B arena who wants to get away from boring, unimaginative and ‘safe’ marketing.

By: Yvette Dainton, Customer Experience & Marketing Director, Kcom

Yvette Dainton, Customer Experience & Marketing Director, Kcom — Tue, 17 Jan 2012 10:30:35 +0000

I wanted a fresh perspective on B2B Marketing and Scot McKee certainly delivered it. A fun read, whilst challenging how we normally think about B2B brands. Well worth a read. Recommended.

By: Ashima Kakar, Manager - Branding, Confederation of Indian Industry

Ashima Kakar, Manager - Branding, Confederation of Indian Industry — Tue, 27 Sep 2011 13:27:12 +0000

Loved this book as it broke a few misgivings that I had. I always thought B2B was boring and with hardly any scope for branding. The wit and ease with which Scot drives a point home is a rarity. I keep referring to the book every now and then not just for pointers but also for the fact that despite being an academic topic it is an entertaining book.

By: Marco Serusisee, Marketing & Development Director, Aeronova

Marco Serusisee, Marketing & Development Director, Aeronova — Tue, 06 Sep 2011 08:23:51 +0000

The funniest, and best B2B marketing book ever! That’s it! Nothing more to say. The author also turned out to be a very nice guy, always ready to reply via Twitter to his readers.

By: Sue Pryce, Head of Marketing, Unipart Logistics

Sue Pryce, Head of Marketing, Unipart Logistics — Tue, 30 Aug 2011 08:02:30 +0000

This book made a difference for me. In the middle of our brand development project it offered guidance and creative thinking. It also made me laugh out loud (no, really). Thank you Scot! x

By: Rosa Wilkinson, Snr. Brand Strategy Consultant, The Value Engineers

Rosa Wilkinson, Snr. Brand Strategy Consultant, The Value Engineers — Mon, 18 Jul 2011 08:11:53 +0000

The best thing I have read yet on B2B branding.

By: Carly Ferguson, Marketing Manager, B2B Marketing

Carly Ferguson, Marketing Manager, B2B Marketing — Thu, 14 Jul 2011 08:15:09 +0000

Scot makes branding fun – a great read for anyone whose company brand is lacking identity.

By: Elke Van Looveren, Masters Degree, Organisation & Mangt, University of Antwerp

Fri, 01 Jul 2011 14:06:09 +0000

Practical enough to use in a company, scientific enough to use in a Master’s Thesis, enjoyable enough to read from cover to cover. I think it’s a valuable book for every marketing student or company. It gives a complete image of B2B branding and actually the entire marketing world. It doesn’t feel like you are reading something for school or for your company, it really reads like any other book you read for pleasure. My brother also read it and said he never read a business book so quickly from cover to cover. Scot Mckee writes in a very entertaining and accesible way, but still gets you to understand clearly how to build a brand and act in a business world. I think this book is applicable to students, companies, and any other person interested in the branding world.